Brand Balneário praia

The proposal brings a more sophisticated character, seeking to strengthen the allusion to the brand elements, as suggested by the naming. The colors won darker shades offering more elegance and structure, effects that simulate the movement of the brand, such as serif typographical and textures that enhance the visual identity. The reorganization of the elements offers greater expressiveness to the brand, not distance themselves from the original identity. The goal is to make the public perceive the change as an evolution, thus avoiding doubts about the quality of offered services and business credibility.